Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle vertical of Rose Merc Ltd., India, proudly announces the premiere of Eternal Runway—an exclusive fashion showcase under the prestigious Emirates Luxury Show banner. The event is scheduled for 4th July 2025 at the Marriott Al Jaddaf, Dubai.

As part of Emirates Holding Group’s Events Division, the Emirates Luxury Show has established itself as a luxury lifestyle brand representing regional elegance and global vision. The launch of Eternal Runway will mark the beginning of a flagship property aimed at reinforcing Dubai’s status as a hub for international fashion.

Blending Cultures Through Couture
Crafted by MOVe, Eternal Runway is envisioned as a bridge between India’s design talent and the Middle East’s luxury market. The event will feature top-tier global designers alongside emerging Indian labels, presenting their work to an audience of fashion buyers, media, influencers, and industry leaders from the GCC and beyond.

Creative Direction and Featured Talent

The show brings together a powerhouse of experts and creatives:

Emirates Holding Group will serve as the host and event producer under its Emirates Luxury Show platform.
Acclaimed fashion show director Shakir Shaikh will oversee the creative direction and runway execution.
Celebrity designer Ken Ferns will headline the event with a collection designed especially for the Middle East. He will be joined by Shavan Kumar, and Sam of Mirror of Magazine, who will debut an innovative denim collection for the first time in Dubai.

Confirmed showstoppers for the runway include Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional collaborations with international designers and influencers are currently underway.

Fashion Beyond Borders

Following the Dubai event, Eternal Runway will tour leading fashion capitals across the Middle East and Europe:

Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)

Shaping the Industry’s Future
To build a strong foundation for local talent, Emirates Holding and MOVe will also launch a Model Training & Grooming Academy in Dubai. The academy will provide professional training to aspiring models and fashion professionals, contributing to the growth of the industry.

Leadership Commentary

Hanif Shaikh, Founder & Chairman, Emirates Holding Group, shared:

“With Eternal Runway, we’re creating more than a show—we’re crafting a legacy. It’s a celebration of culture, talent, and creativity that positions Dubai as a global fashion capital.”

Sudhir Padiyar, Founder of MOVe, said:

“This is a vision long in the making. Thanks to the support from Rose Merc Ltd. and Emirates Holding Group, we’re empowering Indian fashion voices on a world stage. The response has been phenomenal.”

Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., added:

“Through Eternal Runway, we’re blending innovation with tradition. Our aim is to create timeless platforms that elevate talent and connect cultures.”

About Emirates Holding Group

A key player in the UAE’s lifestyle and real estate sectors, Emirates Holding Group is part of the Rose Merc Ltd. family. Through properties like the Emirates Luxury Show, the group brings together regional flair and international design.

About MOVe (Moda Orama Ventures Pvt. Ltd.)

A fashion-forward initiative by Rose Merc Ltd., MOVe specializes in global fashion curation, IP development, and nurturing designer talent through immersive, international events.

Also Featuring: Emirates Real Estate Awards 2025 – Bridging Innovation from India to the Emirates

Taking place alongside Eternal Runway on the evening of 4th July 2025 at Marriott Al Jaddaf, the Emirates Real Estate Awards will honor excellence in development and design across India and the UAE. Co-hosted by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, the event will bring together leading developers, agents, and visionaries.

Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)

Adding a touch of glamour, a special celebrity fashion show will connect real estate achievements with luxury fashion.

Award Categories Include:

• Developer of the Year

• Top Residential and Commercial Projects

• Excellence in Green Development

• Real Estate Personality of the Year

• Women in Property Innovation
  …and more

Get Recognized: Nominate | Partner | Be Seen

Press Launch and Auditions Successfully Held – 25th May 2025 at The Agenda, Media City

The official press conference and model auditions for Eternal Runway and the Emirates Real Estate Awards were successfully conducted at The Agenda, Media City. Spearheaded by Sherif Thomas and the Fashion Factor team, with support from Elena Postachi, the event drew strong attendance from fashion influencers, press, and emerging models.

H.H. Sheikha Aisha bint Saud Al Qasimi attended the event as guest of honor and commended the team’s vision and commitment to excellence. She will return as chief guest for both events on 4th July 2025 at Marriott Al Jaddaf, Dubai.

https://www.emiratesluxuryhub.com